The Leading Automotive Industry Coaching & Training Company

The Automotive Training Institute (ATI) is the leading coaching and training company serving more than 1,700 active members throughout the US and Canada. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives with proven, measurable, and field-tested practices. We've helped them, and others before them, generate nearly $2 billion in additional gross profit.

Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Join us at one of our shop owner events to find out how to get the most out of your business.  Complete the form to request more information.